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OUR MISSION
Lead Generation
Propel Marketing works with B2B companies across the globe to generate new sales qualified meetings for our clients. We are a cold calling agency offering predictable results for our partners.
How Our Cold Calling Works
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Data & Lists
We create a Total Addressable Market (TAM) and define your Ideal Customer Profile (ICP) based on job titles, company size, location, industries, and exclusions like existing customers.
Our data sourcing ensures compliance (GDPR), screening (DNC), and formatting, delivering high-quality prospect lists straight into your CRM, ready for outreach.
Our prospecting lists are sent to you prior for approval if requested.
Outreach Campaigns
We make cold calls using tailored scripts based on prospect activity, ensuring relevant and engaging conversations. Our follow-up cadences and trained scripts nurture interest and convert prospects into qualified leads.
All interactions are tracked in our CRM, providing clear campaign insights, optimized testing, and status updates.
Lead Qualification
We qualify prospects using BANT (Budget, Authority, Need, Timeline) and confirm their fit with your ICP.
We also secure an appointment and can add extra qualification questions if needed.
Each lead comes with detailed notes and transcripts (If Requested) and appointment confirmations for your sales team.
Sales Meetings
We confirm attendance for scheduled meetings, track lead status, and reschedule when needed to maximize engagement. Every lead is categorized as booked, showed, ineligible, or rescheduled, ensuring clarity in your pipeline.
We also track the leads to determine showed lead quality from sales qualified, marketing qualified, and won and unqualified or lost.
Our structured feedback loop keeps notes aligned, while the account manager collaborates with marketing and sales to refine strategies helping you close deals at a higher rate.
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